Penny Lane. TV Host. Founder. Mum, Foster Mum. Charity Ambassador.
Penny Lane is an Australian television presenter, entrepreneur and founder of the multi million dollar global skincare brand, The Perfect Cosmetics Company.
Best known from over 20 years on Australian morning television, Penny has built the longest standing skincare range on morning show TV, now sold across Australia, the USA, the UK, the UAE, Spain, France, Germany and South America.
She is also the host of In The Driver's Seat, one of the top performing shows on the Ticker network, now picked up by a major US network and reaching a rapidly growing global audience.
9M+ views in a single quarter. 11+ minutes average watch time per 12 minute episode. 190+ countries reached via streaming.
The Show
Through In The Driver's Seat, Penny interviews leaders, founders and unconventional thinkers, uncovering the real stories behind success. Known for her sharp wit and natural humour, she has a rare ability to disarm even the most guarded guests. She asks what others won't, says what others avoid and does it with warmth, intelligence and just enough cheek to keep people leaning in.
Her interviewing style is both insightful and refreshingly human. She does not take herself too seriously, which is exactly why others open up. The result is honest, engaging conversations that audiences genuinely connect with and return to.
In a world of short attention spans, audiences watch for more than 11 minutes of every 12 minute episode. That is almost the full duration and it has made the show a standout performer across the network.
Past Guests
Penny has sat down with an extraordinary mix of names including actors John Jarratt and David Wenham, Melbourne identity Mick Gatto, TV personalities Shaynna Blaze and Barry Du Bois, Olympic swimmer Michael Klim, former 7-Eleven and Blockbuster CEO James Keyes, politician Fiona Patten, criminal psychologist Tim Watson-Munro, celebrity makeup artist Rae Morris, human lie detector Steve Van Aperen, ethical hacker Jamieson O'Reilly, racing driver Courtney Prince, reggae artists Keznamdi and Bugle, artists David and Yuge Bromley and Fruit2Work's Simon Fenech and Rob Brown, whose second chances story is close to Penny's heart.
12 new episodes coming soon
Featuring boxing champion Joseph Parker, chef George Calombaris, Bam "Bambaata" Marley, actor Brett Harrelson, journalist Adam Shand, family lawyer Gabriella Pomare, Peter Marshall from the Firefighters Union, Emma Scanlan, Jason Fine, Adopt Change CEO Renee Leigh and Sophie Harrington from NOFASD.
New Series Streaming soon on a TV near you.
Watch all archive episodes: https://www.youtube.com/@InTheDriversSeatWithPennyLane
Visit the show on Ticker: https://tickernews.co/shows/in-the-drivers-seat/
All of Penny's links: https://hoo.be/pennylane
The Business
Alongside her media career, Penny has built one of the most recognisable direct response beauty brands in the market. The Perfect Cosmetics Company is a multi million dollar global business, reaching millions of customers through television, retail and digital. Built from the ground up, the brand reflects Penny's instinct for what works, her commercial edge and her ability to connect directly with consumers.
The Heart
Beyond business and television, Penny is deeply committed to advocacy for children and vulnerable youth. She is an ambassador for Kids First Australia, Chain of Hope Jamaica, Chain of Hope UK and Fruit2Work, a social enterprise that supports second chances, and has supported Whitelion for over a decade, working closely with young people facing disadvantage.
Her involvement is hands on. Penny has spent years volunteering in juvenile detention centres, speaking in schools and working directly with at risk and homeless youth. She is known for rolling up her sleeves and showing up where it matters most.
As a foster mum, adoptive parent and devoted mother, this work is deeply personal. Her advocacy is grounded in lived experience, resilience and a belief that every young person deserves safety, support and the opportunity to build a better future.
The Story
Despite her public profile, Penny has always kept her personal life firmly out of the spotlight. While many opportunities have presented themselves over the years, she has never felt the need to make her private world public, choosing instead to let her work speak for itself.
Her story has been touched on in the meetmagic book alongside global leaders, entrepreneurs and change makers, with the foreword written by advertising genius Rory Sutherland. It offers only a glimpse. The full story, shaped by a childhood marked by adversity, including a father who spent much of his life in prison and leaving home at a young age, remains largely untold.
Whether on screen, in business or in the community, Penny Lane represents a rare balance of commercial success, authenticity and impact, with a sense of humour that keeps it all very real.
